June 14, 2011

CA Nor­mal Serif is the per­fect com­pan­ion to its grotesque brother CA Nor­mal. But it is not just a ser­ifed equiv­a­lent. It has a char­ac­ter of its own while pre­serv­ing the prin­ci­pal pro­por­tions and the idea of quirk­i­ness. It was not the aim to build a type­face that can imme­di­ately be iden­ti­fied as a rel­a­tive of CA Nor­mal. The inten­tion was to cre­ate a match­ing type­face in aspects of aes­thetic and con­cept. Whereas com­monly serif-companions to grotesques are old-style or slab-serif, CA Nor­mal Serif is sit­u­ated between mod­ern and slab-serif type­faces.
This kind of fonts is not too pop­u­lar at the moment, but maybe it will be in a few years, who knows? In the mean­while: Trust your taste. CA Nor­mal Serif is a lit­tle bit of an uncom­fort­able type­face. Noth­ing is smooth and cozy. It picks up ele­ments of clas­sic news­pa­per type as brought to us by Chauncey H. Griffith’s leg­i­bil­ity group,  shar­ing the fla­vor of abra­sive details and “slab­bish” ser­ifs. But the pro­por­tions are more con­densed than the ones of its pre­de­ces­sors giv­ing it a bit more ele­gance, which moves it closer to the aes­thetic of scotch romans.