November 27, 2012 | Tags:

Cape Arcona Type Foundry – 10th Anniversary – CA Normal Sans

CA Nor­mal had it’s debut in jan­u­ary 2010 dur­ing a pre­sen­ta­tion at the tgm in Munich. It orig­i­nally started with the idea of a cleaned-up ver­sion of CA Aires. So the pro­por­tions of the upper cases are basi­cally the same as in CA Aires. The lower cases are sig­nif­i­cantly nar­rower to match the caps. We even did small caps, which is such a pain in the ass.
CA Nor­mal is a type­face aim­ing for beauty with­out osten­si­ble effects, merely rely­ing on clar­ity and well bal­anced pro­por­tions. It merges influ­ences from Euro­pean grotesques and Amer­i­can goth­ics, breed­ing an exper­i­men­tal mon­grel. The under­ly­ing con­cept stays in the back­ground, giv­ing the design a great self-evidence. Although it is doubt­ful if there can be such thing as neu­tral­ity, CA Nor­mal comes pretty close to what peo­ple mean when speak­ing of a neu­tral font.

Buy 50% at Cape
CA Nor­mal Sans Fam­ily only
with the fol­low­ing pro­mo­tion code: 10normalsans

Buy 50% at
CA Nor­mal Sans Fam­ily only

A day in the his­tory of Cape Arcona: Bonde söker fru

Back in 2005 or so we got a mail from a Swedish tele­vi­sion agency ask­ing us the favor to set the words “BONDE SÖKER FRU” in our type­face Deko­ria, because they admit­ted being unsure if Deko­ria would fit their pur­poses and if the claim would look good in that font. Not hav­ing the faintest idea what that could mean (actu­ally it means “Farmer wants Wife”) we sent them a pic­ture. A few month later we got a sec­ond mail with kind thanks and a screen­shot attached. When­ever we feel down (what hardly ever hap­pens, of course) we think of 1,5 mil­lion peo­ple see­ing our type­face in a TV series in which a farmer is look­ing for a woman (or a man). We hope that BONDE SÖKER FRU has a more elab­o­rated and rep­utable con­cept of show­ing a farm­ers life than Germany’s equiv­a­lent called “Bauer sucht Frau”, which is the best exam­ple for under­class tele­vi­sion. How about a series called “Type­designer wants Customer”?