NEWS
November 29, 2012 | Tags:

We knew that CA Normal Serif wouldn’t become an instant bestseller, as slab serifs are a bit out of fashion at the moment. But fashions come and go and we strongly believe that one day the pendulum will swing back from dynamic fonts to static ones. For sans-serif typefaces we already see this trend (think of the many many helvetica-like fonts newly released), so you don’t have to be a clairvoyant to know that one day, everyone will use Clarendon, Bookman, Century Schoolbook and the likes. And then people will find them all too wide and they will remember CA Normal Serif and then they will buy it and then we will finally get rich. Amen!
CA Normal Serif is the perfect companion to its grotesque brother CA Normal Sans. But it is not just a serifed equivalent. It has a character of its own while preserving the principal proportions and the idea of quirkiness. It was not the aim to build a typeface that can immediately be identified as a relative of CA Normal Sans. The intention was to create a matching typeface in aspects of aesthetic and concept. Whereas commonly serif-companions to grotesques are old-style or slab-serif, CA Normal Serif is situated between modern and slab-serif typefaces.

Buy 50% off at Cape
CA Normal Serif Family only
with the following promotion code: 10normalserif

Buy 50% off at Myfonts.com
CA Normal Serif Family only


A day in the history of Cape Arcona: Cula Shoes

Is it just a strange coincidence, that there is a shoe manufacturer out there with the same name as one of our favorite typeface, CA Cula? No, of course not. Back in the early 00’s we were introduced to the ministry of commerce in Cuba to create a corporate identity for “Cula”, a shoe manufacturer. In fact, they do not manufacture shoes, they just buy second-hand shoes and sell them as “3rd-hand” shoes or give it for free to poor people, what is a pity, mostly all people in Cuba are. The logo was created by Stefan Claudius and we used C.I.A. by Thomas Schostok as corporate type.

Cula

Cula

Cula billboards

Cula billboards