NEWS
November 29, 2012 | Tags:

We knew that CA Nor­mal Serif wouldn’t become an instant best­seller, as slab ser­ifs are a bit out of fash­ion at the moment. But fash­ions come and go and we strongly believe that one day the pen­du­lum will swing back from dynamic fonts to sta­tic ones. For sans-serif type­faces we already see this trend (think of the many many helvetica-like fonts newly released), so you don’t have to be a clair­voy­ant to know that one day, every­one will use Claren­don, Book­man, Cen­tury School­book and the likes. And then peo­ple will find them all too wide and they will remem­ber CA Nor­mal Serif and then they will buy it and then we will finally get rich. Amen!
CA Nor­mal Serif is the per­fect com­pan­ion to its grotesque brother CA Nor­mal Sans. But it is not just a ser­ifed equiv­a­lent. It has a char­ac­ter of its own while pre­serv­ing the prin­ci­pal pro­por­tions and the idea of quirk­i­ness. It was not the aim to build a type­face that can imme­di­ately be iden­ti­fied as a rel­a­tive of CA Nor­mal Sans. The inten­tion was to cre­ate a match­ing type­face in aspects of aes­thetic and con­cept. Whereas com­monly serif-companions to grotesques are old-style or slab-serif, CA Nor­mal Serif is sit­u­ated between mod­ern and slab-serif typefaces.

Buy 50% off at Cape
CA Nor­mal Serif Fam­ily only
with the fol­low­ing pro­mo­tion code: 10normalserif

Buy 50% off at Myfonts.com
CA Nor­mal Serif Fam­ily only


A day in the his­tory of Cape Arcona: Cula Shoes

Is it just a strange coin­ci­dence, that there is a shoe man­u­fac­turer out there with the same name as one of our favorite type­face, CA Cula? No, of course not. Back in the early 00’s we were intro­duced to the min­istry of com­merce in Cuba to cre­ate a cor­po­rate iden­tity for “Cula”, a shoe man­u­fac­turer. In fact, they do not man­u­fac­ture shoes, they just buy second-hand shoes and sell them as “3rd-hand” shoes or give it for free to poor peo­ple, what is a pity, mostly all peo­ple in Cuba are. The logo was cre­ated by Ste­fan Claudius and we used C.I.A. by Thomas Schos­tok as cor­po­rate type.

Cula

Cula

Cula billboards

Cula billboards