Deichmann custom font by the Cape Arcona Type Foundry


DEICHMANN

Client:
KW43 BRANDDESIGN, Germany

In 2010 the Cape Arcona Type Foundry was com­mis­sioned with the cre­ation of a cus­tom type for DEICHMANN, one of Germany’s biggest shoe retail chains.

The task was to develop a type­face based on the new logo­type cre­ated by “KW43 BRANDDESIGN”. The aim was to design a type­face with more clar­ity, sim­plic­ity and ele­gance than the exist­ing cor­po­rate font. This makes the new DEICHMANN font so time­less. As the label­ing of prices in stores and cat­a­logs is a typo­graphic focus in the DEICHMANN com­mu­ni­ca­tion, great­est care was taken in the design of the numer­als. The selec­tion of weights was spe­cially designed to meet the needs of the new cor­po­rate design (awarded among other prizes with the RED DOT AWARD).

The first impor­tant addi­tion to the orig­i­nal DEICHMANN type fam­ily, was the design of a Cyril­lic char­ac­ter set. Since DEICHMANN’s activ­ity in East Europe is focused on Bul­garia, the new let­ters were designed to please Bul­gar­ian eyes, for there are a cou­ple of fine but dis­tinct dif­fer­ences between Russ­ian and Bul­gar­ian Cyrillic.

Always being up to date, DEICHMANN intro­duced the Turk­ish Lira sign soon after it had received its own Uni­code. This prob­a­bly makes the DEICHMANN cor­po­rate font one of the first fonts in the world to include the Turk­ish Lira.


Deichmann custom font includes 5 weights

Deichmann custom font includes authentic Bulgarian Cyrillic

Deichmann custom font. One of the first typefaces to feature the new Turkish Lira sign

Deichmann custom font features an extensive character set

The old and the new corporate type