Brita Toughts

For the company BRITA, we developed a headline typeface on behalf of Philipp und Keuntje (PUK), Hamburg, for the new redesign. 
The brief called for a light “grunge” typeface, and we developed our own automatism to create different “grunge” effects for the letters. For relevant letters, we designed alternates that automatically changed as the text was written. This ensured a more organic typeface that fits with the watercolor effects of their worldwide campaign.