CA Metro

Custom Typeface Family

We were commissioned to design a corporate font for the METRO Wholesale brand appearance, developed by Serviceplan Campaign Hamburg. Based on the CA Cula font, an independent font family was developed that reflects the corporate design philosophy and functions as a display and text font for posters, price and text labels, point of sale, brochures and other products, as well as the website.
Their new corporate design featured the "Angle of Success", which was used in various graphic elements. All the bevels that were set in the CA Metro typeface were designed at a 16-degree angle to match the corporate design.

Images courtesy of Serviceplan Group SE & Co. KG, Germany