Grotesque Cooper

Custom Typeface

Creating a coffee table book for BMW Group Classic in Germany, centered on the iconic Mini Cooper, required a typeface that authentically captured the car’s distinctive character.

Since no complete original font from the logo was available, we took on the challenge of reconstructing the typeface based solely on the “COOPER” lettering from the Rover Mini Cooper emblem. Using this limited reference, we carefully developed the missing characters to form a cohesive and functional typeface.

While the original lettering displayed certain irregularities, we embraced these nuances as a source of inspiration, refining and extending them with our own design sensibility. The result is a unique typeface that we have named the Mini Cooper Font.